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Big ‘I’ Names Kasey Connors as New ACT Executive Director

Connors brings industry leadership, marketing and technology expertise to the program.


Alexandria, VA, June 12, 2025—The Big “I" is pleased to announce the appointment of Kasey Connors as the new executive director of the Big “I" Agents Council for Technology (ACT).

ACT provides a forum for agents, carriers, vendors and thought leaders to collaborate on industry technology issues. Stakeholders work to identify challenges, explore solutions and advocate for technology-driven innovation that strengthens the independent agency system.

Connors joined the Big “I" in 2017 and has been the vice president of marketing operations for Trusted Choice® since 2019. She has been a key driver behind several major initiatives at Trusted Choice, helping independent agencies elevate their online presence and leverage technology to connect with today's digital consumer.

Connors is an industry resource for technology and marketing. She played a key role in building and launching the Trusted Choice Hard Market Toolkit, a vital online resource helping agents support clients during turbulent market conditions. She has also supported the development of the Trusted Choice AI Toolkit, designed to help agencies effectively explore and adopt artificial intelligence (AI).

“Under her leadership, ACT is well-positioned to execute its mission—to unite the independent agency system in support of agents embracing technology to meet their strategic goals," says Charles Symington, Big “I" president & CEO. “Her ability to bring stakeholders together and deliver actionable tech tools will be instrumental in driving meaningful success for independent insurance agents. We look forward to continued innovation in collaboration with state associations, our industry partners and companies like Catalyit which are committed to helping independent agencies enhance their business with technology."

Connors succeeds former ACT executive director Chris Cline, who recently transitioned to a new role in the industry. Her appointment is effective immediately.  

“ACT is not a product, platform or vendor—we are a collective voice shaping the future of the independent agent channel," Connors said. “Building on the momentum of new partnerships and increased engagement across the industry, I'm excited to strengthen collaboration and accelerate our impact. Together with our industry partners, state associations, and leadership, we'll keep advancing innovation that empowers independent agents."

Connors is a seasoned executive with over 15 years of experience in nonprofit leadership and digital innovation. She holds an MBA, is a certified association executive (CAE) and holds the professional certified marketer (PCM) designation. She is also a recognized leader and advocate for the insurance industry, serving on the board of the Insurance Marketing & Communications Association (IMCA) and as an officer with Invest, an education initiative administered by the Big “I" that connects high school and college students to careers in insurance and risk management.

To get involved or join an ACT workgroup, contact Kasey Connors. Discover ACT partners and learn about sponsorship here.

About the Big 'I'

Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I") is the nation's oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice® brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.

About ACT

The Agents Council for Technology (ACT) is a program of the Independent Insurance Agents & Brokers of America (the Big “I") that provides a forum for agents, carriers, vendors, and thought leaders to collaborate on industry technology issues. ACT supports agencies' business goals by providing valuable industry insights, tools and a collective voice for the future of the independent agency channel. 


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